Credit Card Processing and spring time

Well, spring has sprung and it's feeling good. My grass is starting to turn green, flowers are popping thru the soil, buds on the trees and an abundance of birds have returned from the south. Everything's coming back to life again and that goes for MLS's as well. What, you say, is a MLS! In the credit card processing industry, it refers to Merchant Level Salesperson. If you're in business, especially in the eastern states or midwest, you experience a bunch of new reps coming thru your door or calling on the phone, every spring.

You see, here in the midwest (I'm in Michigan....could never figure out why this is called the midwest since we're nowhere near the west and not really even close to the middle of the country....oh well, that's a topic for another post) outside salespeople find other things to do than be "outside". But come springtime, everybody wants to get out. And, in the credit card processing biz, a whole new round of new reps are hitting the street.

This industry has the potential for a very lucrative income (I can personally attest to that after over a decade in the industry)so, it attracts a lot of fresh blood, especially every spring. So, typically, what happens is that they get a day or maybe only a half day, of training and they're sent out cold calling seeing dollar signs in their eyes. They have been provided the basics and mostly, just a pitch from their new sales manager, that of course, will sound like a really good deal to many merchants. However, after a couple months of knocking on doors, getting kicked out, ignored or just told to go away, they give up and go in search of their next job....it's just too hard. Unfortunately, for you, the merchant, you get hammered with all the different approaches from numerous new reps and it gets old real fast. This business, while being a great way to make a living for the honest hard working rep, is also a very competitive and hard business to be successful with.

If you've read any of my other articles and posts to my blog, you know that I am, and always have been, a strong advocate of having merchants get thoroughly educated. Let's face it, if you're selling any kind of goods or services, either in brick and mortar establishments or on-line, you need to accept credit cards.

This industry can be quite complex with lot's of ways for the less than scrupulous rep to take advantage of uninformed merchants. Don't let this be you as it can cost you dearly. Take the time to head on over to my website and learn more than what 90% of the reps that are calling on you, know about the credit card processing industry. It will be one of the most profitable things you can do for your business.

Thanks for coming by and I wish you a HAPPY SPRING and a prosperous year.